27/06/2008: MIDO 2008 REVIEW

We had a fantastic show at Mido in Milan and are just drawing breath before planning our next European show which is Silmo in Paris in October. Mido was a great success and we greeted many familiar faces as well as met new and exciting customers from all over the world.  

The Pepe shop window drew a great deal of interest from passers by as well as much media attention and if I had £10.00 for every passer-by wanting to buy the beautiful Pepe sunglass vest, I could have swan’ed off to somewhere tropical after the show, rather than head back to a grey London. The show was breathtakingly busy for us and whilst waiting for meetings with our Sales Directors, our guests got through 87 litres of Coke, 8 crates of Champagne more than 400 coffees and over 20 kilos of sweets! Maybe some of us here also helped out, but our bar proved very popular! 

If you met us at Mido, it was a pleasure! If you didn’t, then make sure you drop past at Silmo. 

02/04/2008: MONDOTTICA TAKE LONDON TO MILAN AT MIDO 2008

We are gearing up for our first international trade show of the year in Milan, Italy, which takes place from 9th – 12th May 2008.This year our booth will be our biggest yet and to celebrate the launch of Pepe Jeans London Eyewear, we are bringing a piece of London to Milan and part of our stand will emulate the Pepe store in London's, Carnaby Street, complete with full shop front and window display.  

At the show we will be presenting our new ranges of sun and optical styles for the new season, including Ted Baker, Shanghai Tang, Lulu Guinness, Hackett London and Pepe Jeans London. Amongst the many new releases, a collection to especially watch out for, are the new Hackett London, Horn collection. Created from natural horn, these beautiful and exclusive new models will form part of the Hackett Bespoke collection.  

Mido is a trade only show and we invite any trade visitors at the show, whether customers or not, to come and join us for a coffee or something stronger. We are in Pavilion 3 Stand F21 - G30. 

04/04/2007: MONDOTTICA SIGN LICENSE WITH PEPE JEANS LONDON

Mondottica is proud to announce that it has signed a License agreement with Pepe Jeans London to design and distribute their new Eyewear range, which will include both Optical and Sun Collections. 

Pepe Jeans London, founded in 1973, are now established as one of the world’s leading fashion brands and internationally acclaimed for their inspiring designer clothing collections. This season iconic actress/model Sienna Miller showcases the collection and is seen on Pepe Jeans London’s international advertising campaigns.  

Michael Jardine, Chairman of Mondottica said “I am delighted that we will be launching Pepe Jeans London Eyewear. It’s such a vibrant and exciting label and we very much appreciate the brands roots emanating from Portobello Road and extending throughout major parts of the world. The Eyewear collection will be reflective of the brand’s character: fun, trendy and fashionable. Pepe Jeans London Eyewear will utilise our creative abilities and strengthen Mondottica’s product profile.” 

Currently under development, the new collections will be launched later this Summer. A preview of the collections will be available at the Milan Optical Fair in May ’07.  

The new collections promise to be fresh and exciting with contemporary designs targeted at the younger wearer. The sunglasses and optical styles are being carefully created to embrace the heritage of the brand and to create true co-ordination between brand and accessories. 

The eyewear is to be accompanied by a range of point of sale material which will mirror the inspirational qualities of the Pepe Jeans London brand. 

Mondottica’s new license for Pepe Jeans London Eyewear covers key markets in Europe, Asia, Oceania, Middle East, and Latin America.

27/09/2006: SHANGHAI TANG ANNOUNCES EYEWEAR LICENSE

Shanghai Tang, the international lifestyle brand, has announced a worldwide eyewear license for the Shanghai Tang trademark with Brando Eyewear, a Hong Kong company and part of the Mondottica International group. The four year license, with an additional four year renewal period, calls for both sunwear and optical collections. It will commence for the 2007 season and is scheduled to premiere at the SILMO exhibition in Paris in October 2006. 

Shanghai Tang Executive Chairman, Raphael le Masne de Chermont, said that “Shanghai Tang is the world’s first and foremost Chinese luxury brand and we are pleased to announce our first license with Brando, whose creativity, quality and distribution are ideally suited to this partnership.” 

Mondottica Chairman, Michael Jardine, said “We are proud to be selected as the eyewear licensee for Shanghai Tang. Our reputation as the perfect brand partner for very special emerging brands will never be better demonstrated than here. China has a reputation for design and craftsmanship that spans thousands of years and we believe that Shanghai Tang will be the preeminent Chinese designer brand for many years to come. It is our pleasure to create the world’s first Chinese luxury eyewear collection. 

Shanghai Tang is the leading arbiter of modern Chinese chic. Since its inception in 1994, it has evolved from a small tailoring boutique into a comprehensive lifestyle retail concept supporting an international network of twenty boutiques in the world’s most prestigious shopping districts.  

Headquartered in Hong Kong and London, with distribution throughout the world, Mondottica produces and distributes under license such noted brands as Ted Baker, Mambo, Hackett and Lulu Guinness. 

For further information please contact: 

Reiko Otsuka-Brand Management DirectorTel:852 9100 1720 or rotsuka@mondottica.com.hk